Quality Scenting Service

Founded in 1973, AromaPrime is widely considered the world’s leading scent company for visitor attractions, events, entertainment, hospitality and education.

With an unparalleled library of over 400 aromas, from pleasant and attractive to specialty and themed, the company has a scent for almost every experience! Alongside our ready-to-order products and a bespoke aroma design service, AromaPrime boasts a dependable range of scent dispensing solutions.

Over 50 Years of Scent Expertise

AromaPrime was started over 50 years ago by scent pioneer Fred Dale (who first named the company DaleAir). The goal was to create fantastical smell technology easily available for venues of all types, sizes and budgets. Mr. Dale’s ideas stemmed from his work with care homes, for which he would create nostalgic fragrances to transport residents with dementia back to their childhoods.

Fred Dale would eventually recreate historical smells based on archaeological evidence, with customers such as Jorvik Viking Centre, the British Museum and the Natural History Museum. This expertise would cross over into theme park design, as Mr. Dale used smell to heighten anticipation in roller coaster queues and to tell striking stories in dark rides. Meanwhile, AromaPrime would often consult on ride blueprints to help devise memorable olfactory effects.

Through Fred Dale’s efforts, AromaPrime was a catalyst for the ‘Themed Scent Renaissance’ in the 1980s, which saw the famous Smellitzer being utilised by Walt Disney Imagineering, and which became a part of the global ‘Heritage Boom’, introducing immersive ways to engage with the past. The company’s provision of fantastical smells would lead to the celebrated collection and knowledge it holds today.

Today, AromaPrime continues to carry Fred Dale’s core values:

  • Providing the highest quality scenting services for venues, attractions and experiences, whether they be a global brand or a small-scale business
  • Approaching each project with a focus on emotion, storytelling and experience design

For venues, events and experiences around the world, AromaPrime is the go-to for fantastical, luxurious, historical and immersive themed smells. Over the decades, AromaPrime has built a lasting reputation for quality and service, regarded as the leading scent marketing and experience company in the UK and beyond.

Their bestselling products are made in the UK to the highest standards, providing effectiveness, safety and durability.